The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

Migration workflows

Three ways to validate your migration

Three ways to validate your migration

Pick the workflow that matches your project. Each type runs different validation checks based on what you actually need.

Available Now

Exact Replica

Recreating a reference site on a new CMS or platform. You want the new site to match the old one as closely as possible.

Best for platform migrations, CMS switches

✓ Visual match comparison
✓ Content similarity scoring
✓ URL structure validation
✓ Full redirect mapping
✓ Brand Kit compliance

Available Now

Exact Replica

Recreating a reference site on a new CMS or platform. You want the new site to match the old one as closely as possible.

Best for platform migrations, CMS switches

✓ Visual match comparison
✓ Content similarity scoring
✓ URL structure validation
✓ Full redirect mapping
✓ Brand Kit compliance

Available Now

Exact Replica

Recreating a reference site on a new CMS or platform. You want the new site to match the old one as closely as possible.

Best for platform migrations, CMS switches

✓ Visual match comparison
✓ Content similarity scoring
✓ URL structure validation
✓ Full redirect mapping
✓ Brand Kit compliance

Comping Soon

Updated Design

Modernizing the UX while keeping SEO equity intact. New look, same rankings.

Best for redesigns, rebrands

✓ SEO element preservation
✓ Content coverage analysis
✓ Internal link mapping
✓ Schema migration check

Comping Soon

Updated Design

Modernizing the UX while keeping SEO equity intact. New look, same rankings.

Best for redesigns, rebrands

✓ SEO element preservation
✓ Content coverage analysis
✓ Internal link mapping
✓ Schema migration check

Comping Soon

Updated Design

Modernizing the UX while keeping SEO equity intact. New look, same rankings.

Best for redesigns, rebrands

✓ SEO element preservation
✓ Content coverage analysis
✓ Internal link mapping
✓ Schema migration check

Comping Soon

Template Based

Rebuilding from approved templates with existing content. Scale site launches across clients.

Best for agencies with 100+ sites

✓ SEO element preservation
✓ Content coverage analysis
✓ Internal link mapping
✓ Schema migration check

Comping Soon

Template Based

Rebuilding from approved templates with existing content. Scale site launches across clients.

Best for agencies with 100+ sites

✓ SEO element preservation
✓ Content coverage analysis
✓ Internal link mapping
✓ Schema migration check

Comping Soon

Template Based

Rebuilding from approved templates with existing content. Scale site launches across clients.

Best for agencies with 100+ sites

✓ SEO element preservation
✓ Content coverage analysis
✓ Internal link mapping
✓ Schema migration check

The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

The migration problem

You build a beautiful new site. Client approves. You launch. Then the calls start coming in. "Where did our traffic go?"

✖ Missing redirects return 404s and tank rankings overnight
✖ Changed URLs break internal links and confuse Google
✖ Meta titles and descriptions vanish without anyone noticing
✖ Content gets trimmed or restructured, killing keyword targeting
✖ Schema markup disappears from product and article pages
✖ Missing redirects return 404s and tank rankings overnight

40%

Average organic traffic loss after poorly executed migrations

How it works

From setup to report in minutes

From setup to report in minutes

Three steps to validate. One dashboard to see everything that matters

Pick Migration Type
Select Exact Replica, Updated Design, or Template Based. This determines which validation checks we run.

Pick Migration Type
Select Exact Replica, Updated Design, or Template Based. This determines which validation checks we run.

Pick Migration Type
Select Exact Replica, Updated Design, or Template Based. This determines which validation checks we run.

Configure URLs
Enter your old site URL and new site URL. Works with staging environments and password protected sites.

Configure URLs
Enter your old site URL and new site URL. Works with staging environments and password protected sites.

Configure URLs
Enter your old site URL and new site URL. Works with staging environments and password protected sites.

Set Validation Scope
Full site or sample pages. Standard checks or comprehensive with visual regression testing.

Set Validation Scope
Full site or sample pages. Standard checks or comprehensive with visual regression testing.

Set Validation Scope
Full site or sample pages. Standard checks or comprehensive with visual regression testing.

Review Report
Get your Migration Health Score and drill into URL mapping, SEO changes, technical issues, and more.

Review Report
Get your Migration Health Score and drill into URL mapping, SEO changes, technical issues, and more.

Review Report
Get your Migration Health Score and drill into URL mapping, SEO changes, technical issues, and more.

Migration Run #1847

Live

ETA ~10 min left

Migration Run #1847

Live

ETA ~10 min left

ETA ~10 min left

280/295

Pages Crawled

35

Issues Found

11

Missing Redirects

81

Correct Redirects

The report

What you see in the dashboard

What you see in the dashboard

Every migration gets an Overview with your Health Score, plus deep dives into 5 categories: URL Mapping, SEO & Content, Technical Issues, Brand & Design, and Performance.

Why use Migration Assistant

Migration Assistant vs. the old way

Most agencies build spreadsheets, pray nothing breaks, and spend weeks fixing what went wrong. There's a better way.

Task

Task

Manual / Spreadsheets

Manual / Spreadsheets

Screaming Frog + Scripts

Screaming Frog + Scripts

Jakka Migration Assistant

Jakka Migration Assistant

URL mapping

Export, vlookup, manual matching

Crawl both, export, compare in Excel

✓ Automatic side by side

Redirect validation

Check one by one or bulk curl

List mode with redirect chains

✓ Live status + priority flagging

Content comparison

Copy paste into diff tool

Custom extraction + Python scripts

✓ Automated similarity scoring

SEO element check

Spot check key pages manually

Crawl comparison report

✓ Full diff with change detection

Visual regression

✕ Not possible

✕ Need separate tool

✓ Built in screenshot comparison

Brand compliance

✕ Manual review

✕ Not possible

✓ Brand Kit validation

Performance comparison

Run Lighthouse on both

Batch PageSpeed API calls

✓ Core Web Vitals before/after

Export redirect map

Build from scratch

Manual formatting

✓ htaccess, nginx, CSV formats

Time for 300 page site

2 to 3 days

4 to 8 hours

45 minutes

URL mapping

Export, vlookup, manual matching

Crawl both, export, compare in Excel

✓ Automatic side by side

Redirect validation

Check one by one or bulk curl

List mode with redirect chains

✓ Live status + priority flagging

Content comparison

Copy paste into diff tool

Custom extraction + Python scripts

✓ Automated similarity scoring

SEO element check

Spot check key pages manually

Crawl comparison report

✓ Full diff with change detection

Visual regression

✕ Not possible

✕ Need separate tool

✓ Built in screenshot comparison

Brand compliance

✕ Manual review

✕ Not possible

✓ Brand Kit validation

Performance comparison

Run Lighthouse on both

Batch PageSpeed API calls

✓ Core Web Vitals before/after

Export redirect map

Build from scratch

Manual formatting

✓ htaccess, nginx, CSV formats

Time for 300 page site

2 to 3 days

4 to 8 hours

45 minutes

Task

Manual / Spread-sheets

Screaming Frog + Scripts

Jakka Migration Assistant

Stop losing traffic to bad migrations

Run your first migration validation free. Full report included.